It is our mission to provide affordable, wholesale prices to our customers. Our discounts on jewelry are the greatest in Alabama and Southern Tennessee and range as high as 75% off the suggested retail price. We strive to supply the top jewelry trends and bridal rings at a budget friendly price. Come visit us, where affordable jewelry is what we do best.

Our sales team is well educated on whats going on in the jewelry industry. They attend four(4), in store sales meetings/training sessions per week. Our company attends the Atlanta Jewelry Conference every spring and they are provided the opportunity to attend distant education classes at the Gemeologist Instutute of America (GIA). The training is to provide our customers the best care possible.

Our purchasing options include:

FREE Layaways are available. Our layaway plan is six(6) to ten(10) months with no interest and no set up fees. Our flexible layaway payment schedule is weekly, bi-weekly, or monthly until you are able to pick up your new item(s). Payments may be made in person, over phone, or by mail.
Financing is provided by Synchrony Financial. The process is quick and easy, usually fifteen(15) minutes or less.
We promise to give excellent customer service before and after the sale. To prove this we developed a free maintenance plan after your jewelry purchase. We recommend to bring your jewelry in every three(3) to four(4) months where we will inspect all diamonds and gemstones, buff and polish gold, hi-temp ultrasonic clean, and steam clean the item(s). This is all included with your jewelry purchase. We love keeping your jewelry looking fabulous.